Basis for concept development

1） Characteristics of the times

Concept development cannot be separated from the era of the enterprise. The times are constantly changing, and different times have different characteristics. Although the characteristics of the times can not be used as the direct basis for the development of enterprise ideas, it has a great impact.

2） National characteristics

Enterprises should focus on the traditional culture, people's psychology and religious beliefs of all ethnic groups in China to formulate enterprise ideas consistent with their national traditions, so that their business ideas can be quickly rooted in the hearts of the people.

3） Industry characteristics

The development of enterprise concept should be based on the industry in which the enterprise is located, and design its own concept according to the industry technical situation, market situation, product characteristics, personnel quality and consumer preferences.

4） Operator preference

Business preference is the most direct basis for concept development. It reproduces the individual characteristics of enterprise leaders and their understanding or hope for enterprise characteristics. It is the leader's positioning of enterprises in the market, which is reflected in the consistent overall tendency of enterprises in business activities from top to bottom.

Principles of concept development

1） Individualization principle

The principle of individuation means that the concept designed by the enterprise must enable it to have characteristics in the same industry.

2） Principle of socialization

Although the idea must be personalized, it must be recognized by the society. Therefore, the development and design of ideas must be consistent with the values, morality and aesthetics of the public and consumers, so as to get the recognition of the public and obtain high popularity and reputation.

3） Simplicity principle

Enterprise philosophy is a high generalization of enterprise values. Its literal meaning must be concise, its connotation must be rich, and it is easy to remember and understand. Concise, clear and novel enterprise ideas will be more popular.